Why BE NICE?
Before I started riding bikes, I often noticed rude bikers who acted entitled, as if they owned the road. This behavior gave bikers a bad reputation, and I didn’t want to fall into that stereotype — I wanted to stand out in a positive way.
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Over time, I began incorporating the phrase Be Nice into my social media posts, and it kinda just stuck. The BE NICE on my helmet serves as a constant reminder to choose kindness. It’s such a simple phrase, yet sometimes so hard to follow.
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My mission is to spread positivity through the choices and actions we make while creating high-quality merchandise for us to wear year-round. Life is too short to be anything but kind, so let’s uplift one another and create a more positive world by being nice!
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